TiVo’s Walt Horstman, SVP of Advanced Media and Advertising, sat down during Advertising Week New York with a panel of industry experts, including Simran Kaur, Associate Director, Programmatic at EssenceMediacom; Allison Goreham, Sr Media Director at Warner Bros. Discovery; Melanie Brown, VP, Advanced Television at Tubi; and Ally Appelbaum, Sr Director, Publisher Development, Self-Serve at Nexxen. In their discussion, Walt explored the intricacies of Connected TV (CTV) activation strategies with the panel into how marketers could effectively align CTV inventory access with their campaign goals.
CTV provides substantial value for marketers with many options to activate campaign strategies – from Programmatic Guaranteed deals and Private Marketplaces (PMP) to Managed Service activations with a traditional I/O. Advertisers and industry leaders are increasingly recognizing that the landscape of CTV is markedly distinct. Watch the panel to learn which activation strategies are available and how to determine the best approach for your campaign strategy.
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