In a recent insightful discussion, TiVo’s Fariba Zamaniyan, VP of Data & Analytics, sat down with industry leaders Richie Hyden, Co-founder, President, and COO of IRIS.TV; Tim Ware, VP of Future Marketplace; and Kevin Weigand, VP of Partnerships – Video & Audio Lead, Investment Solutions at dentsu Media US. They explored how leveraging detailed metadata can optimize advertising strategies and performance as streaming platforms continue to dominate the entertainment landscape.
The era of traditional TV viewing with broad demographic targeting is behind us. Today, data-driven strategies are at the forefront of effective advertising campaigns. Among the most powerful tools in this new advertising landscape is metadata—the detailed information about video content that goes far beyond simple titles and descriptions.
Watch the panel to discover
- Consumer Insights: Harness metadata to provide deeper insights into consumer preferences and behaviors.
- Ad Performance: Real-world examples of successful data-driven advertising campaigns.
- Stakeholder Perspective: Insights from key stakeholders on practical applications and benefits.
This is a must-watch for anyone looking to stay ahead in the ever-evolving world of digital advertising.
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