Live Sports dominate TV programming, with advertising and brand sponsorships equating to billions of marketing dollars every year. However, attributing the true effectiveness of this investment has historically been a blind spot for marketers. Learn how Pepsi and its measurement partners at FanAI, are leveraging broadcast TV data to achieve 360-degree coverage of their premium sports investments in the U.S. with a case study quantifying the valuation on their NFL sponsorships.
- Leverage deterministic TV data to understand viewership behaviors
- Understanding consumer perceptions by unifying linear and digital
- How to measure the ROI of sports sponsorships with attribution powered by linear TV data
Speakers:
- Fariba Zamaniyan – TiVo – VP, Data & Monetization Sales
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