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Live Sports dominate TV programming, with advertising and brand sponsorships equating to billions of marketing dollars every year. However, attributing the true effectiveness of this investment has historically been a blind spot for marketers. Learn how Pepsi and its measurement partners at FanAI, are leveraging broadcast TV data to achieve 360-degree coverage of their premium sports investments in the U.S. with a case study quantifying the valuation on their NFL sponsorships.

  • Leverage deterministic TV data to understand viewership behaviors
  • Understanding consumer perceptions by unifying linear and digital
  • How to measure the ROI of sports sponsorships with attribution powered by linear TV data


  • Fariba Zamaniyan – TiVo – VP, Data & Monetization Sales

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