TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising, sat down during Advertising Week New York with Scott Worthem, EVP of Global Strategic Partnerships at Comscore and James Alexander, Director of Data Products & Measurement at Vizio to discuss how companies have been able to embrace big data and develop products that move the industry forward.
As the industry embraces multiple currency options to power the advertising transaction, access to unbiased data provides the necessary coverage and accuracy to drive success. Watch the panel to hear how Comscore and Vizio are leveraging data to bring new approaches to currency and advertising performance measurement.
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