TiVo, a part of Xperi, recently hosted an insightful European smart TV launch event, marking a significant milestone in entertainment and advertising. The event was a showcase of innovation, featuring insightful discussions, key announcements and a glimpse into the future of TiVo’s independent media platform. Here’s a comprehensive recap of the event’s highlights and major takeaways.
Welcoming the Future with TiVo
The event kicked off with a warm welcome from Matt Milne, Chief Revenue Officer at Xperi. He set the stage by outlining the day’s agenda, which included updates on TiVo’s ecosystem of OEMs, brands, and retailers, an informative panel on content and advertising in the streaming era, and the much-anticipated announcement of TiVo One. Milne’s enthusiasm was palpable as he highlighted TiVo’s vision for the future, stating, “TiVo is here, now!”
TiVo’s Expanding Footprint
Over the past year, TiVo has experienced remarkable success with its independent media platform. The platform has been widely adopted across a variety of screens and endpoints, including smart TVs, video over broadband with operator partners, and connected cars. Milne reiterated TiVo’s ambitious goal to deliver its OS to 20 million screens globally by the end of 2025. This includes reaching 10 million homes with smart TVs and operator set-top boxes, and another 10 million in cars – bringing the world of entertainment from the living room to the car.
Smart TVs Powered by TiVo
Over the past 12 months, we have experienced rapid success with our independent media platform with increased adoption and growing footprint. To date, a total of six OEMs with distribution across EMEA, US and APAC have decided to adopt TiVo’s OS. Just two weeks ago, Panasonic announced that it is expected to launch smart TVs Powered by TiVo in retail stores across Europe and the UK prior to the UEFA Euro 2024, which begins June 14.
Vestel, our first OEM partner, is now shipping smart TVs Powered by TiVo across most major European countries under a dozen different brands.
OEM Partnerships: A Growing Ecosystem
One of the key highlights was the update on TiVo’s partnerships with six OEMs, including notable names like Vestel, Sharp and Skyworth. Recently, Panasonic joined the ranks, launching smart TVs powered by TiVo in retail stores across Europe and the UK. This partnership is a testament to TiVo’s growing influence and the trust major brands place in its technology.
Celebrating Milestones with Vestel
Vestel’s smart TVs Powered by TiVo are now available across major European countries under various brands, including JVC and Telefunken. Additionally, Bush smart TVs Powered by TiVo, available through major retailer Argos, are among the first to incorporate Freely, a new streaming service backed by Britain’s public service broadcasters. Freely seamlessly delivers the best of Britain’s public service content for free, enhancing the viewing experience for UK consumers. The launch marks a significant milestone, with Argos carrying TiVo OS under their Bush house brand.
TiVo One
The introduction of TiVo One was another significant announcement. TiVo One is designed to optimize branded campaigns across various screens, from the home to the car, connecting partners with their end users in more meaningful ways.
- TiVo One is an innovative cross-screen ad platform, combining ad inventory across all TiVo endpoints in the home and the car, empowering advertisers to efficiently optimize branded campaigns to their desired audiences with advanced forecasting, precise targeting, and robust measurement capabilities.
- TiVo One initially plans to offer a ‘Homepage Hero ad,’ its flagship ad unit, enabling brands to amplify their message with targeted data-driven advertising.
Key Features of TiVo One Ad Platform
- Cross-Platform & Global Reach: TiVo One powers all TiVo platforms, providing advertisers with optimal reach and frequency across streaming, IPTV, smart TV, and automotive.
- Branded Experience: Enhanced graphic display combined with video and image expansion for maximum impact and engagement, driving directly to content consumers want.
- Precision Targeting: Enhanced content discovery and engagement allows advertisers to target based on viewing audiences’ behaviors and profiles while delivering on user privacy preferences with a consent-first framework.
- Advanced Measurement: Track, analyze, and optimize campaigns in real-time, offering actionable insights to fine-tune your strategy for maximum ROI.
Panel Discussion: Enhancing the Viewing Experience
The event featured an engaging panel discussion with Gabriel Cosgrave, GM and SVP of EMEA Sales at Xperi; Bart Kuijten, GM and Commercial Director of UK at Vestel; and Jonathan Thompson, CEO of Everyone TV. Cosgrave emphasized the importance of content discovery and how TiVo OS helps enhance the consumer experience. Kuijten highlighted the advanced features of Vestel’s smart TVs powered by TiVo, such as personalized user experiences, voice control, and seamless integration.
Jonathan Thompson discussed the integration of Freely with TiVo OS and Vestel, showcasing how this partnership maximizes the lifetime value of content partners. The panel also touched on the importance of voice discovery and search in enhancing content accessibility.
Panel Discussion: Redefining the CTV Marketplace
The second panel was a lively discussion between moderator Nathalie Lethbridge, Managing Director, Atonik Digital; Chris Kleinschmidt, VP EMEA Sales, TiVo; Jen Antoniou, Sr Account Director Seller EMEA CTV, Magnite; and Bérangère Degni-Rezé, Sr Director, Business Strategy & Partnerships, Rakuten Advertising, where the discussion delved into the burgeoning landscape of Connected TV (CTV), where advertising revenue is experiencing remarkable growth.
However, in Europe, there are multifaceted challenges with diverse countries, languages and providers. Yet, success stories like Heineken UK’s partnership with Magnite shed light on the immense potential of CTV. By tapping into previously unreachable demographics and bolstering brand awareness across age groups, CTV presents an avenue for expanding audience reach beyond traditional linear TV.
Rakuten’s insights further underscore the familial nature of CTV consumption, emphasizing the importance of nuanced targeting strategies. In essence, navigating the complexities of CTV advertising demands a multi-pronged approach that prioritizes transparency, user experience, and relevance—a landscape ripe with opportunities for those willing to adapt and innovate.
TiVo’s Vision for the Future
TiVo’s European smart TV launch event was a resounding success, showcasing the company’s innovative solutions and strategic partnerships. With a focus on enhancing consumer experience, simplifying content discovery, and providing robust advertising solutions, TiVo is set to revolutionize the smart TV landscape. As TiVo continues to expand its footprint, the future of entertainment looks incredibly promising.
Thank you to all partners and attendees for making this event a memorable one. We look forward to seeing the continued success and growth of TiVo OS in the coming years.
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