As the video marketplace continues to evolve, consumers are adapting to its growing complexity. With an overwhelming number of choices, many are shifting toward lower-cost options and prioritizing simplicity. This shift is redefining what the “video bundle” looks like today.
In the latest Video Trends Report, we found that a growing number of consumers are supplementing their video bundles with ad-supported services, leading to significant savings. The report highlights a notable 18% year-over-year decline in ad-free SVOD subscribers, as more users embrace lower-cost, ad-supported tiers.
Explore the key factors shaping these trends and more, along with how the industry is evolving to meet customer demands.
The TiVo Q2 2024 Video Trends Report takes a deep dive into consumer opinions on these and other indicators, based on surveys from 4,490 viewers in the U.S. and Canada. The biannual publication is available for free now.
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