In an increasingly fragmented digital landscape, providing seamless access to a diverse range of content is paramount for operators looking to serve broadband-only customers. TiVo Broadband is at the forefront of this evolution, delivering a solution that not only meets these demands but also enhances the user experience.
TiVo Broadband, a solution specifically tailored for operators’ broadband-only customers, has recently expanded its impact by adding five new operators to its portfolio, bringing the total to ten operators. Additionally, TiVo Broadband has expanded its channel lineup on TiVo+ and further strengthened its monetization efforts.
Powered by the TiVo IPTV platform, TiVo Broadband addresses the challenges of TV fragmentation and content discovery that often hinder consumers. As an operator-branded solution, TiVo Broadband offers unparalleled super-aggregation across FAST (Free Ad-Supported Streaming TV), advertising-based video on demand (AVOD), over-the-top and live TV, as well as content from TiVo+ and a variety of subscription video-on-demand (SVOD) channels, all leveraging TiVo’s acclaimed universal search, discovery, and recommendations.
Recently, TiVo+ has significantly expanded its content offerings by adding over 200 FAST channels in the U.S, with a strong emphasis on local news, including more than 100 channels dedicated to various regions across the country. Additionally, more Spanish-language programming, Black entertainment, classic TV, and westerns have been added. The sports channel lineup has also greatly increased, with 20 new channels showcasing tennis, boxing, MMA, and even cornhole. Operators can now provide content that better resonates with their audiences by offering more familiar programming.
To broaden its offerings, TiVo is leveraging partnerships with content aggregators like Plex. The rollout of Plex is particularly significant, as it represents a major step forward in enhancing monetization opportunities for FAST channels. This development not only increases viewership potential but also opens up new revenue-sharing opportunities. Revenue from subscriptions or advertising will be shared between the content provider and the operator based on the agreed terms.
“TiVo Broadband aims to offer streaming technology solutions to operators, many of whom are exploring ways in which OTT video solutions can enhance their higher-level broadband services and subscriber experiences,” said Bill Routt, senior vice president, global sales at TiVo. “A connected device powered by a robust entertainment platform provides broadband providers with the means to offer customers a rich variety of streaming services and personalized content offerings. We feel strongly that the substantial growth of TiVo Broadband throughout the first half of 2024 showcases its power to provide operators with a way to stay innovative and offer the best TV for their audiences.”
“In an age where the traditional video tier costs continue to skyrocket, which results in higher and higher customer bills, we determined we had to adapt and review alternative video consumption opportunities. With the continued meteoric growth in OTT utilization, it was obvious to our company that we needed our own alternative programming avenue; one we could attach to our broadband service specifically. TiVo+ fit that need,” said Geoff Shook, president of Buckeye Broadband. “We can now offer our customers additional video programming as a value add just for being a valued, HSD customer. This is something our wireline competitors can’t do.”
TiVo Broadband offers an engaging user interface that enhances personalized content recommendations, boosting user engagement and reducing churn. It integrates streaming apps with operator-driven content and linear channels, providing a versatile viewing experience. The solution includes TiVo+, which features over 800 free ad-supported channels, all seamlessly integrated into the user interface and electronic program guide. Additionally, TiVo Broadband is designed for easy deployment, quickly integrating with existing broadband infrastructure for scalable and high-quality content delivery.
TiVo Broadband is transforming the content experience for broadband-only customers. By expanding partnerships and content offerings, TiVo empowers operators to stay ahead of industry trends, meet evolving subscriber needs, and maintain a leadership role in the future of broadband entertainment.
For more information on TiVo Broadband, please visit: https://business.tivo.com/products-solutions/tivo-broadband
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