The Future of TV Advertising Global is the leading international TV advertising thought-leadership conference that brings together the TV advertising industry with a focus on driving innovation in television advertising. The conference took place at London’s Kings Place on 5th and 6th December 2023.
This edition of the conference was about the hunt for effective reach, and Total TV’s contribution to this. It was all about hitting ‘them’ – target audiences – where it really works.
- The Future of TV Advertising
- What is TV and How Does It Sell Itself
- Growth Through Creative Media
- Expanding Audience and Inventory Options
- Programmatic and AI-powered TV
- Next-Level Data and ID Collaboration
- Digital and Linear Colliding
- Addressable 2024: More Reach, Less Waste, More Intent.
The event was extremely well attended by a senior audience of pioneers from media owners, pay-tv operators, advertising agencies, brands and ad tech companies from across Europe, UK and Ireland. Organisers confirmed they welcomed over 1,100 of the most influential global leaders over the two days of the conference and it was even more exciting because all the tickets were sold out one week before the conference started! The conference was a tremendous success – the Organisers admitted.
Over the course of two days, the TiVo team met face to face with our industry colleagues, new and prospective customers, partners and press. It was an extremely busy conference during which our team on the ground conducted many valuable discussions about the current and future state of data and advertising landscape.
Fariba Zamaniyan, TiVo’s vice president of data and advertising sales, was joined by other industry experts Jeff Eales, director of systems strategy at Sky Media and David Evans, vice president of global data & insights at NBCUniversal, for an inspiring and insightful panel discussion about transitioning to a multi-currency marketplace – U.S. implementation and global relevance. Fariba spoke about the future of advertising and data-driven strategies and how multi-currency systems are following the U.S. example and emerging world-wide.
Watch the full recording and contact us at getconnected.emea@tivo.com if you have any questions!
A few snapshots from the event:
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