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Connected TV World Summit (CTVWS) is one of the most important European thought-leadership and networking event in the international TV distribution market calendar. The conference helps TV executives exploit new opportunities and tackle their most important challenges. Every year it attracts speakers and delegates from the biggest names in Pay TV, broadcasting, streaming, studios and TV tech, who share new thinking and best practice on the business and technology transformation of TV.

This year CTVWS took place in mid-March and welcomed over 700 of the most influential global leaders. This edition was dedicated to showcasing the new business models, partnership opportunities, service innovations and technology paradigms that can expand the total value of the TV market as we continue the journey towards majority-streaming and eventually all-streaming.

TiVo’s team spent two days engaging in many valuable conversations, attending insightful sessions and experiencing great networking time on the ground.

Our fireside chat Driving viewership, better user experience and value in connected entertainment featured Gabriel Cosgrave, General Manager, EMEA, TiVo, an Xperi company and
Zach Belmont, VP, International Programmatic Revenue, Paramount. It was very productive and inspiring debate between a content service provider Paramount and a multi-platform provider Xperi and how they are utilising content first media platforms and programmatic advertising to drive viewership, while creating additional value and revenue across the connected entertainment ecosystem.

“The Powered by TiVo approach purposely has been a content-first UI, so less of the sea of apps approach and more of the surfacing of content very quickly together with what we do with our conversational voice solution, so it really gets people to content fast.” Gabriel explained.

“Audience is consuming content in a multitude of different ways so from a Paramount perspective it’s all about making sure that we are distributing out content across all audiences to see all eyeballs.” Zach continued, “Having universal search within the UI is a game changer!”

Gabriel and Zach discussed that not only scale, search and recommendations and having the right content popping up irrespective of the source (linear, streaming, OTT) but also, monetisation can definitely help maximize a platform’s potential to make the business case work.

Zach said that at Paramount “that is absolutely what we want to encourage by having new more diverse content on the platform, that can only mean that viewership increases but therefore those desirable monetisable traits are there as well.”

Gabriel highlighted that TiVo has a lot of experience with alternative currencies as they have been operating in the US advertising business for many years and that maturity is coming across Europe and the UK is becoming an interesting and mature marketplace.

It’s been a great pleasure being part of this insightful conference and we are already looking forward to next year!

Watch the video recording here to learn more and contact us at if you have any questions!



Gabriel Cosgrave and Zach Belmont discussed Driving viewership, better user experience and value in connected entertainment.

Gabriel Cosgrave caught up with Omar Oakes, Editor in Chief at The Media Leader.



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