Denver Does it Big: The State of Streaming TV Show
The Mile High city of Denver just hosted the highly anticipated StreamTV show, and it was an absolute smash! Executives, studios, networks, and digital brands gathered to celebrate their post-COVID moment by announcing, “We’re back, baby!” The event showcased the industry’s remarkable journey, transforming from “The Pay-TV Show” to “The StreamTV Show” in just three short years. One standout in this rapidly expanding landscape was TiVo+, which emerged four years ago at the dawn of the FAST/AVOD (Free Ad-supported Streaming TV/Advertising Video on Demand) wave. Today, the industry is soaring, doubling ad spend from $2 billion in 2021 to a staggering $4 billion in 2023.
The Rise of Streaming Entertainment:
Streaming has revolutionized the way we consume media, providing unparalleled convenience and choice. As traditional television business model faced mounting competition from digital platforms, “The Pay TV Show” recognized the need to reinvent itself and fast! Embracing the transformation, it rebranded itself as “The StreamTV Show,” symbolizing a commitment to the future of entertainment.
TiVo+ and the FAST/AVOD Revolution:
In just four years, TiVo+ has become an integral player. Its timing was perfect – arriving precisely during the onset of the FAST/AVOD revolution. These emerging markets presented an opportunity for digital entertainment brands and distribution platforms to carve out a niche. TiVo+ recognized this potential and positioned itself as a leader in this rapidly evolving landscape.
Explosive Growth and Proven Business Model:
The growth trajectory of streaming entertainment has been nothing short of remarkable. From 2021 to 2023, the industry has witnessed a remarkable doubling of ad spend, soaring from $2 billion to an impressive $4 billion. This staggering increase illustrates the industry’s resilience and ability to captivate audiences worldwide.
The success of the FAST/AVOD model lies in its ability to provide free, ad-supported content to viewers, allowing them to access a vast library of movies, TV shows, and other digital media. This business model has demonstrated its viability and profitability, attracting significant investments from advertisers seeking to reach a highly engaged and captive audience.
Denver’s StreamTV event was a grand celebration of the streaming entertainment industry’s growth and potential. TiVo+, with its strategic positioning and commitment to delivering quality content through the FAST/AVOD model, has played a pivotal role. The doubling of ad spend from $2 billion to $4 billion in just two years underscores the industry’s resilience and underscores its status as a thriving business model.
The good news is – as the streaming landscape continues to evolve, the future will hold even greater opportunities. The great news is – our industry’s vibrant energy at the StreamTV show demonstrated that we have not only weathered the Pandemic storm but emerged stronger than ever before. With TiVo+ and other players leading the way, consumers can expect further innovation, expansion, and a continued wave of thrilling content that will take modern entertainment into the future at warp speed.