The Discovery Dilemma Continues: Only 18% of consumers know what they want to watch

In the first in a series of highlights from the TiVo Q2 2023 Video Trends Report, we explore how the discovery dilemma continues. Dive into the top methods consumers use for content discovery and how this behavior is evolving over time.

The top four content discovery methods include:

1. Word of mouth/friends
2. Commercial ads
3. Social media
4. Streaming apps, carousel ads and home screen

Explore the surge in discovery through streaming apps, carousel ads, and the transformation of the home screen, all with a 6% increase. Unlock the secrets within our free report.

DOWNLOAD THE FREE REPORT NOW: TiVo Q2 2023 Video Trends Report