As consumers increasingly turn to on-demand and linear streaming options, ad dollars are following. But traditional TV remains a key aspect within all video advertising budgets. So, what is the best way to design an ad buying strategy that maximizes the effective attributes of all video platforms? How will ad buys evolve as the money shifting over to streaming increasingly comes from both digital and traditional television budgets? What kind of progress is being made in cross-platform measurement that balances between traditional TV, OTT and mobile?
Speakers:
- Walt Horstman – TiVo – SVP and General Manager, Monetization, TiVo
Comments are closed.