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Data and Advertising

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Data and Advertising
In Data and Advertising

Simulmedia and TiVo Renew Licensing Partnership for Viewership Data

August 3, 2022

Simulmedia and TiVo Renew Data Licensing Partnership to Continue Powering Viewership Insights for TV+® TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming…

Watch Now: The OTT Shuffle. Who makes the cut?
July 12, 2022
Attract, Engage, Captivate: Four Keys to Building Your Next-Gen Entertainment Discovery & Watching Experience
June 27, 2022

Content Discovery

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TiVo for Business

TiVo for Business
In TiVo for Business

Pay TV Churn Declined 8% Year over Year, Signaling a Shift to Cord Reviving

May 20, 2024

Amidst a larger industry shift, consumers are reassessing their video streaming habits, balancing usage with cost considerations. The ongoing challenge of content discovery has become a point of…

TiVo for Business
In TiVo for Business

Breaking Through the Streaming Barrier: How Pay TV Providers Can Emerge Victorious

May 13, 2024

By: Bill Routt Up until the last decade, the television consumption model had been relatively stable for more than 40 years. The traditional cable provider model once reigned…

TiVo for Business
In TiVo for Business

Beyond Hollywood Strikes and Peak TV: The Multi-Pronged Approach Advertisers Should Implement

May 1, 2024

By Laura Stinnett Coming off a year of great uncertainty, the entertainment industry has been ramping up production and coming to terms with a slimmer entertainment landscape. The…

TiVo for Business
In TiVo for Business

TiVo Xtend CTV Delivers Shark Week’s Strongest Ratings in Three Years

April 29, 2024

TiVo was a part of a successful campaign where Discovery Channel saw the strongest Shark Week ratings in three years and year-over-year growth every night for the first…

Content Discovery
In Content Discovery

VOICE SEARCH FOR POLSAT BOX

April 19, 2024

Voice search is an essential feature in many existing and emerging products and services. Voice solutions provide access to a broader range of content options and offer a…

TiVo for Business
In TiVo for Business

Smart TV Ownership Has Reached
a New High of 76.4%
TiVo Q4 2023 Video Trends Report

April 15, 2024

As the landscape of available content sources stabilizes, consumers are refining their spending habits, prioritizing cost-effectiveness. A noteworthy trend has surfaced: from revising budgets and cutting back on…

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