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Data and Advertising

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Data and Advertising
In Data and Advertising

TiVo’s Fariba Zamaniyan Talks Data Quality Management

August 25, 2022

In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…

TiVo Delivers Compelling Extension of CBS CTV Campaign
August 16, 2022
Viewership Data is the Difference in the TiVo Xtend Suite
August 3, 2022

Content Discovery

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TiVo for Business

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How Pay TV Providers Can Thrive with Personalisation and Content Aggregation

December 16, 2024

Pay TV has been a staple of UK home entertainment for decades. To this day, many households choose a pay TV service to gain access to a vast…

TiVo for Business
In TiVo for Business

Unlocking the Power of Gateway Ads – Putting the Home Page at the Center of the CTV Universe

December 16, 2024

By: Nicole Malitz Recently at Advertising Week New York, I hosted a fireside chat with advertising experts, including Peacock’s Jules Stachman, VP, Device Partner Marketing; Magnite’s Ryan Kenney,…

TiVo for Business
In TiVo for Business

INCA Summit 2024: Revolutionising Digital Entertainment and Broadband Services

December 13, 2024

The INCA Summit 2024, held at the ICC Wales on 26 and 27 November, brought together the UK’s Altnets, industry trailblazers, and government officials to explore what lies…

TiVo for Business
In TiVo for Business

The Unexpected Return of Pay TV: Why Consumers Are Reconnecting

December 11, 2024

In recent years, the media landscape has transformed dramatically. The surge of streaming services prompted many to cut the cord, leaving traditional pay TV behind for more flexible…

TiVo for Business
In TiVo for Business

Ad Tolerance is Rising: How 2025 Will Redefine the Future of Advertising

December 10, 2024

By: Cara Hathaway & Fariba Zamaniyan 2024 marked a year of significant change in the advertising space, with several notable shifts that have set the stage for 2025.…

TiVo for Business
In TiVo for Business

Watch Now: Understanding the Gateway Ad and How Data Has Evolved

December 4, 2024

TiVo’s Nicole Malitz, Director of Publisher Development recently sat down with Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon Media; Ryan Kenney, SVP, Streaming Platform, Magnite; Jules…

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