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Data and Advertising

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Data and Advertising
In Data and Advertising

TiVo’s Fariba Zamaniyan Talks Data Quality Management

August 25, 2022

In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…

TiVo Delivers Compelling Extension of CBS CTV Campaign
August 16, 2022
Viewership Data is the Difference in the TiVo Xtend Suite
August 3, 2022

Content Discovery

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TiVo for Business

TiVo for Business
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Connected TV: Growing It, Using It, and Proving It

April 8, 2025

Connected TV (CTV) is offering brands an opportunity to engage with fragmented audiences, especially younger, digitally-native viewers. However, the shift to CTV brings several challenges. To fully embrace…

TiVo for Business
In TiVo for Business

The Future of TV: Insights from TV Gatekeepers at OTT Question Time Live 2025

March 21, 2025

The OTT Question Time Live 2025 conference in London was bustling with activity as industry leaders gathered to discuss the future of OTT and TV advertising. The Content Gatekeepers panel featured Gabriel…

TiVo for Business
In TiVo for Business

Tubi and TiVo: Redefining UK TV

March 17, 2025

At the OTT Question Time Live 2025 conference in London, Gabriel Cosgrave (GM EMEA at TiVo) and David Salmon (EVP International at Tubi) discussed exciting trends in streaming.…

TiVo for Business
In TiVo for Business

Navigating the CTV Ad Experience: Why Advertisers Need Clarity

March 11, 2025

By Chris Kleinschmidt, VP of Connected TV Advertising Sales, TiVo  Now that we’re well into 2025 and the dust has settled on those bold New Year predictions, it’s…

TiVo for Business
In TiVo for Business

Finding Your Target Audience in a Fragmented CTV and Linear World

February 5, 2025

By Craig Chinn, Senior Vice President of Advertising Sales, Americas, TiVo  Smart TVs are now considered the entertainment hub of the home. And many consumers are evolving their…

TiVo for Business
In TiVo for Business

Key Insights on Expanding Digital TV Inventory and Reach

January 21, 2025

By Chris Kleinschmidt, VP of Connected TV Advertising Sales, TiVo The Future of TV Advertising Global conference in London recently hosted an engaging panel discussion on the theme…

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