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Data and Advertising

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Data and Advertising
In Data and Advertising

TiVo’s Fariba Zamaniyan Talks Data Quality Management

August 25, 2022

In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…

TiVo Delivers Compelling Extension of CBS CTV Campaign
August 16, 2022
Viewership Data is the Difference in the TiVo Xtend Suite
August 3, 2022

Content Discovery

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TiVo for Business

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Watch Now: Understanding the Gateway Ad and How Data Has Evolved

December 4, 2024

TiVo’s Nicole Malitz, Director of Publisher Development recently sat down with Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon Media; Ryan Kenney, SVP, Streaming Platform, Magnite; Jules…

TiVo for Business
In TiVo for Business

Over 75% of UK Viewers Use Built-in Apps on Smart TVs – Is Your Content Discovery Strategy Tuned In to Capitalise on this Trend?

December 3, 2024

Smart TV ownership in the UK has steadily increased, driven by advanced technologies, streaming services, and changing consumer preferences. As of Q2 2024, 76.5% of respondents own a…

TiVo for Business
In TiVo for Business

TiVo set the stage at Goldbach Xchange Future of TV – ‘CTV Identity: from Crisis to Confidence’

November 25, 2024

The Goldbach Xchange – Future of TV event on November 14 in Munich, Germany was a resounding success! We were thrilled to be part of such an inspiring…

TiVo for Business
In TiVo for Business

UK Audiences Are Open to Ads – What Opportunities Does This Represent?

November 18, 2024

Without sounding dramatic, we’re entering a new era of content viewing in the UK. As the TV landscape matures—playing catch up with the U.S.— new content providers are…

TiVo for Business
In TiVo for Business

Smart TVs Must Prioritize Consumer Experience to Stay Relevant

November 14, 2024

Consumer research by TiVo confirms that while pristine audio and visuals are essential, they’re not enough to keep people fully satisfied with their smart TVs. Consumer experience is…

TiVo for Business
In TiVo for Business

Viewers Are Stuck Searching—Is Your Content Discovery Strategy Hurting Engagement?

November 8, 2024

In today’s crowded streaming landscape, viewers are spending more time searching than watching. This pain point could be costing you engagement—and loyal viewers. Are you ready to optimize…

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