In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…
In the rapidly evolving landscape of media consumption, establishing a captivating and immersive Internet Protocol Television (IPTV) experience is paramount for attracting and retaining subscribers. TiVo’s IPTV platform…
Consumption of in-car entertainment is rising. Surprisingly, 57% of those who watch in the car are front passengers. In the third of a four-part series looking at some…
By: Walt Horstman As we know, CTV (Connected TV) provides substantial value for marketers with many options to activate campaign strategies – from Programmatic Guaranteed deals and Private…
Future-proofing your IPTV deployment is crucial in the rapidly evolving media landscape, and TiVo’s cloud-based IPTV platform is a powerful tool to ensure your service remains adaptable, scalable,…
By: Laura Stinnett As the Hollywood strikes finally come to an end, the entire entertainment industry – from actors to studios to advertisers – are starting to adjust…
As Pay-TV risk diminishes, a promising era of Cord Revival is taking shape! In a notable turn of events, 28% of former cord cutters are now opting to…