When it comes to both premium and free ad-supported video services, viewers face an unprecedented amount of choice. Before internet video, ads were core to the traditional TV…
By: Cara Hathaway & Fariba Zamaniyan 2024 marked a year of significant change in the advertising space, with several notable shifts that have set the stage for 2025.…
TiVo’s Nicole Malitz, Director of Publisher Development recently sat down with Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon Media; Ryan Kenney, SVP, Streaming Platform, Magnite; Jules…
Smart TV ownership in the UK has steadily increased, driven by advanced technologies, streaming services, and changing consumer preferences. As of Q2 2024, 76.5% of respondents own a…
The Goldbach Xchange – Future of TV event on November 14 in Munich, Germany was a resounding success! We were thrilled to be part of such an inspiring…
Without sounding dramatic, we’re entering a new era of content viewing in the UK. As the TV landscape matures—playing catch up with the U.S.— new content providers are…
Consumer research by TiVo confirms that while pristine audio and visuals are essential, they’re not enough to keep people fully satisfied with their smart TVs. Consumer experience is…