Have you heard the word “interoperable” in advertising? Listen as Fariba Zamaniyan, VP Data & Monetization at TiVo discusses an interoperable future for linear and connected TV with…
The NCAA March Madness Playoffs consistently captivate sports fans, and this year’s tournament raised the bar even higher, delivering exciting games and impressive viewership results. With intense competition…
By: Bill Routt In April, I shared my thoughts on how Pay TV providers can find success amid the streaming era. While much of what I discussed remains…
In an increasingly fragmented digital landscape, providing seamless access to a diverse range of content is paramount for operators looking to serve broadband-only customers. TiVo Broadband is at…
By Fariba Zamaniyan As many consumers will agree, advertisements during TV shows and movies can be interruptive to the full entertainment experience. Although people are more ad tolerant…
In the dynamic landscape of advertising, one trend stands out: ad tolerance among consumers is evolving, especially in higher-income households. According to our latest findings, a remarkable 54.1%…
Recently TiVo hosted the second webinar in our EMEA IPTV webinar series that looked at how operators could address new market segments and how the changing landscape of…