Have you heard the word “interoperable” in advertising? Listen as Fariba Zamaniyan, VP Data & Monetization at TiVo discusses an interoperable future for linear and connected TV with…
Consumer research by TiVo confirms that while pristine audio and visuals are essential, they’re not enough to keep people fully satisfied with their smart TVs. Consumer experience is…
In today’s crowded streaming landscape, viewers are spending more time searching than watching. This pain point could be costing you engagement—and loyal viewers. Are you ready to optimize…
The 2nd edition of TiVo Video Trends Report: UK – Broadcasters Leading Consumers Further into the Streaming Age reveals the key factors influencing video trends among the UK audience and…
Recent insights reveal fascinating trends in ad tolerance, particularly an intriguing inverse relationship with age: older viewers tend to be less receptive to ads compared to their younger…
As the video marketplace continues to evolve, consumers are adapting to its growing complexity. With an overwhelming number of choices, many are shifting toward lower-cost options and prioritizing…
The NCAA March Madness Playoffs consistently captivate sports fans, and this year’s tournament raised the bar even higher, delivering exciting games and impressive viewership results. With intense competition…