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Data and Advertising

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Data and Advertising
In Data and Advertising

TiVo’s Fariba Zamaniyan Joins BDEX’s Deconstructing Data Podcast

December 12, 2022

Have you heard the word “interoperable” in advertising? Listen as Fariba Zamaniyan, VP Data & Monetization at TiVo discusses an interoperable future for linear and connected TV with…

TiVo’s Chris Ambrozic on Reducing OTT Customer Churn
November 7, 2022
Bridging the Gap Between Connected TV & Linear Television
November 3, 2022

Content Discovery

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TiVo for Business

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Score Big with TiVo Xtend CTV: NCAA March Madness Viewership Surges by 3%

September 17, 2024

The NCAA March Madness Playoffs consistently captivate sports fans, and this year’s tournament raised the bar even higher, delivering exciting games and impressive viewership results. With intense competition…

TiVo for Business
In TiVo for Business

How Fragmentation in Sports Entertainment is Opening New Opportunities for Pay TV Providers

August 21, 2024

By: Bill Routt In April, I shared my thoughts on how Pay TV providers can find success amid the streaming era. While much of what I discussed remains…

TiVo for Business
In TiVo for Business

TiVo Broadband Boosts Channel Lineup and Adds Five New Operators

August 20, 2024

In an increasingly fragmented digital landscape, providing seamless access to a diverse range of content is paramount for operators looking to serve broadband-only customers. TiVo Broadband is at…

TiVo for Business
In TiVo for Business

A World Where Content Experience and Advertising Aren’t at Odds is Closer Than You Think

August 6, 2024

By Fariba Zamaniyan As many consumers will agree, advertisements during TV shows and movies can be interruptive to the full entertainment experience. Although people are more ad tolerant…

TiVo for Business
In TiVo for Business

Upper-income Households Embrace Ads: Ad Tolerance Increases by 39% YOY

TiVo Q4 2023 Video Trends Report

July 26, 2024

In the dynamic landscape of advertising, one trend stands out: ad tolerance among consumers is evolving, especially in higher-income households. According to our latest findings, a remarkable 54.1%…

TiVo for Business
In TiVo for Business

Watch now! TiVo IPTV Webinar: Addressing new market segments

July 10, 2024

Recently TiVo hosted the second webinar in our EMEA IPTV webinar series that looked at how operators could address new market segments and how the changing landscape of…

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