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Data and Advertising

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Data and Advertising
In Data and Advertising

Watch Now: Geir Skaaden on Next TV’s “TiVo & the Gateway to the Connected Home” Webinar

January 4, 2023

Geir Skaaden, Chief Products & Services Officer at TiVo, recently joined Next TV Managing Editor Daniel Frankel for The Next TV Power Hour: TiVo and the Gateway to the Connected…

Watch Now: Future of TV Advertising Global |Panel: “Increasing Total Reach Into Relevant Audiences”
January 3, 2023
Watch: DEG State of Change Salon
with Scott Maddux & Chris Ambrozic
December 14, 2022

Content Discovery

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TiVo for Business

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Why Relevance Is CTV’s Real Currency

July 24, 2025

By Nathan Brown, Director, Advertising Sales, CTV, TiVo    At this year’s Digiday CTV Advertising Strategies event, one takeaway was crystal clear: CTV isn’t just competing for impressions -…

TiVo for Business
In TiVo for Business

How White-Label Platforms Fast-Track Entertainment Success

July 9, 2025

In today’s competitive market, broadband service providers (BSPs) face the dual challenge of meeting escalating consumer expectations for on-demand entertainment while also finding innovative ways to monetize these…

TiVo for Business
In TiVo for Business

Postcard from Cannes Lions: Trust, Data and the Future of CTV

June 26, 2025

This year’s Cannes Lions felt less like a festival of fleeting creative brilliance and more like a summit for the future of media. Amidst the rosé and industry…

TiVo for Business
In TiVo for Business

Advertisers, Don’t Pull the Plug on Linear TV

June 11, 2025

By Nathan Brown, Director, Advertising Sales, CTV, TiVo   For years, the advertising world has been stuck in a binary debate: Connected TV versus linear. Which is better?…

TiVo for Business
In TiVo for Business

Reclaiming Relevance: Two Strategic Priorities for Pay TV Operators in the Streaming Era

June 3, 2025

By Bill Routt, SVP, Head of Global Sales, TiVo The future of pay TV has been debated for years. Meanwhile, streaming has rapidly become the dominant model for…

TiVo for Business
In TiVo for Business

TiVo’s Video Trends Report Finds TV Viewers Are Spending Less, Watching Smarter

May 20, 2025

The TiVo Q4 2024 Video Trends Report reveals shifts in viewer behavior, presenting both challenges and new opportunities for entertainment providers. Understanding and responding to these video trends…

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