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Data and Advertising

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Data and Advertising
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Watch Now: Geir Skaaden on Next TV’s “TiVo & the Gateway to the Connected Home” Webinar

January 4, 2023

Geir Skaaden, Chief Products & Services Officer at TiVo, recently joined Next TV Managing Editor Daniel Frankel for The Next TV Power Hour: TiVo and the Gateway to the Connected…

Watch Now: Future of TV Advertising Global |Panel: “Increasing Total Reach Into Relevant Audiences”
January 3, 2023
Watch: DEG State of Change Salon
with Scott Maddux & Chris Ambrozic
December 14, 2022

Content Discovery

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TiVo for Business

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Reclaiming Relevance: Two Strategic Priorities for Pay TV Operators in the Streaming Era

June 3, 2025

By Bill Routt, SVP, Head of Global Sales, TiVo The future of pay TV has been debated for years. Meanwhile, streaming has rapidly become the dominant model for…

TiVo for Business
In TiVo for Business

TiVo’s Video Trends Report Finds TV Viewers Are Spending Less, Watching Smarter

May 20, 2025

The TiVo Q4 2024 Video Trends Report reveals shifts in viewer behavior, presenting both challenges and new opportunities for entertainment providers. Understanding and responding to these video trends…

TiVo for Business
In TiVo for Business

How TiVo’s Independent Approach is Transforming the Advertising Ecosystem Across Screens

May 20, 2025

In a rapidly evolving TV landscape, TiVo stands out as one of the few truly independent media platforms, offering unique solutions for both TVs and in-car entertainment systems.…

TiVo for Business
In TiVo for Business

4 Powerful Trends Shaping the Future of TV Advertising 

May 12, 2025

We’re entering a new chapter in connected TV and streaming where viewers are no longer just consumers — they’re curators of their own experiences. The TiVo Q4 2024…

TiVo for Business
In TiVo for Business

Top 3 Trends Shaping the Future for Pay TV Operators and ISPs

May 9, 2025

As pay TV operators and internet service providers (ISPs) navigate a rapidly evolving video consumption landscape, understanding current trends is crucial for maintaining a competitive advantage and enhancing…

TiVo for Business
In TiVo for Business

Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload

April 28, 2025

By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo   I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why…

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