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Data and Advertising

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Data and Advertising
In Data and Advertising

Watch Now: Geir Skaaden on Next TV’s “TiVo & the Gateway to the Connected Home” Webinar

January 4, 2023

Geir Skaaden, Chief Products & Services Officer at TiVo, recently joined Next TV Managing Editor Daniel Frankel for The Next TV Power Hour: TiVo and the Gateway to the Connected…

Watch Now: Future of TV Advertising Global |Panel: “Increasing Total Reach Into Relevant Audiences”
January 3, 2023
Watch: DEG State of Change Salon
with Scott Maddux & Chris Ambrozic
December 14, 2022

Content Discovery

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TiVo for Business

TiVo for Business
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UK Audiences Are Open to Ads – What Opportunities Does This Represent?

November 18, 2024

Without sounding dramatic, we’re entering a new era of content viewing in the UK. As the TV landscape matures—playing catch up with the U.S.— new content providers are…

TiVo for Business
In TiVo for Business

Smart TVs Must Prioritize Consumer Experience to Stay Relevant

November 14, 2024

Consumer research by TiVo confirms that while pristine audio and visuals are essential, they’re not enough to keep people fully satisfied with their smart TVs. Consumer experience is…

TiVo for Business
In TiVo for Business

Viewers Are Stuck Searching—Is Your Content Discovery Strategy Hurting Engagement?

November 8, 2024

In today’s crowded streaming landscape, viewers are spending more time searching than watching. This pain point could be costing you engagement—and loyal viewers. Are you ready to optimize…

TiVo for Business
In TiVo for Business

Unlock the Future of Entertainment: Exclusive Insights from TiVo’s latest Q2 2024 Video Trends Report UK.

November 6, 2024

The 2nd edition of TiVo Video Trends Report: UK – Broadcasters Leading Consumers Further into the Streaming Age reveals the key factors influencing video trends among the UK audience and…

TiVo for Business
In TiVo for Business

Ad Tolerance is on the Rise!
Are you optimizing your monetization strategy to capitalize on this trend?

October 21, 2024

Recent insights reveal fascinating trends in ad tolerance, particularly an intriguing inverse relationship with age: older viewers tend to be less receptive to ads compared to their younger…

TiVo for Business
In TiVo for Business

TiVo Q2 2024 Video Trends Report

October 1, 2024

As the video marketplace continues to evolve, consumers are adapting to its growing complexity. With an overwhelming number of choices, many are shifting toward lower-cost options and prioritizing…

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