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Data and Advertising

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Data and Advertising
In Data and Advertising

New TiVo Video Trends Report: Q4 2022

February 24, 2023

Major streaming services are starting to implement low-cost or totally free, ad-supported video content. Consumers now find themselves with more entertainment options than ever before. With an overwhelming…

Why TiVo OS is Right for Consumers and OEMs
January 31, 2023
Case Study: TiVo Delivers 42% Incremental Reach of CTV
January 19, 2023

Content Discovery

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TiVo for Business

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INCA Summit 2024: Revolutionising Digital Entertainment and Broadband Services

December 13, 2024

The INCA Summit 2024, held at the ICC Wales on 26 and 27 November, brought together the UK’s Altnets, industry trailblazers, and government officials to explore what lies…

TiVo for Business
In TiVo for Business

The Unexpected Return of Pay TV: Why Consumers Are Reconnecting

December 11, 2024

In recent years, the media landscape has transformed dramatically. The surge of streaming services prompted many to cut the cord, leaving traditional pay TV behind for more flexible…

TiVo for Business
In TiVo for Business

Ad Tolerance is Rising: How 2025 Will Redefine the Future of Advertising

December 10, 2024

By: Cara Hathaway & Fariba Zamaniyan 2024 marked a year of significant change in the advertising space, with several notable shifts that have set the stage for 2025.…

TiVo for Business
In TiVo for Business

Watch Now: Understanding the Gateway Ad and How Data Has Evolved

December 4, 2024

TiVo’s Nicole Malitz, Director of Publisher Development recently sat down with Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon Media; Ryan Kenney, SVP, Streaming Platform, Magnite; Jules…

TiVo for Business
In TiVo for Business

Over 75% of UK Viewers Use Built-in Apps on Smart TVs – Is Your Content Discovery Strategy Tuned In to Capitalise on this Trend?

December 3, 2024

Smart TV ownership in the UK has steadily increased, driven by advanced technologies, streaming services, and changing consumer preferences. As of Q2 2024, 76.5% of respondents own a…

TiVo for Business
In TiVo for Business

TiVo set the stage at Goldbach Xchange Future of TV – ‘CTV Identity: from Crisis to Confidence’

November 25, 2024

The Goldbach Xchange – Future of TV event on November 14 in Munich, Germany was a resounding success! We were thrilled to be part of such an inspiring…

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