Major streaming services are starting to implement low-cost or totally free, ad-supported video content. Consumers now find themselves with more entertainment options than ever before. With an overwhelming…
It was great to reconnect with so many of our partners, clients, and industry peers at Advertising Week New York 2025. The conversations were bold, the energy was…
By Craig Chinn, SVP, Advertising Sales, Americas This year at Advertising Week New York, I had the privilege of moderating a conversation that brought together some of the…
An entertainment landscape in flux The way consumers watch video is changing faster than ever. Choice is exploding, viewer loyalty is becoming harder to earn, and the home…
By Fariba Zamaniyan, Global VP, Data Monetization, TiVo The media industry is undergoing seismic shifts. Traditional measurement methods, held as the gold standard, have shown cracks. In today’s…
HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms New York, New York, September 11, 2025…
We’ve seen how using a “good enough” solution for personalization, search and recommendations (S&R) is limiting and potentially damaging to the viewer’s user experience. And we’ve discussed how…