TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…
The way UK audiences watch video has reached a tipping point. Viewers are blending platforms, mixing broadcast with streaming and rewriting what “watching TV” means. In this environment,…
It was great to reconnect with so many of our partners, clients, and industry peers at Advertising Week New York 2025. The conversations were bold, the energy was…
By Craig Chinn, SVP, Advertising Sales, Americas This year at Advertising Week New York, I had the privilege of moderating a conversation that brought together some of the…
An entertainment landscape in flux The way consumers watch video is changing faster than ever. Choice is exploding, viewer loyalty is becoming harder to earn, and the home…
By Fariba Zamaniyan, Global VP, Data Monetization, TiVo The media industry is undergoing seismic shifts. Traditional measurement methods, held as the gold standard, have shown cracks. In today’s…
HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms New York, New York, September 11, 2025…