TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…
Without sounding dramatic, we’re entering a new era of content viewing in the UK. As the TV landscape matures—playing catch up with the U.S.— new content providers are…
Consumer research by TiVo confirms that while pristine audio and visuals are essential, they’re not enough to keep people fully satisfied with their smart TVs. Consumer experience is…
In today’s crowded streaming landscape, viewers are spending more time searching than watching. This pain point could be costing you engagement—and loyal viewers. Are you ready to optimize…
The 2nd edition of TiVo Video Trends Report: UK – Broadcasters Leading Consumers Further into the Streaming Age reveals the key factors influencing video trends among the UK audience and…
Recent insights reveal fascinating trends in ad tolerance, particularly an intriguing inverse relationship with age: older viewers tend to be less receptive to ads compared to their younger…
As the video marketplace continues to evolve, consumers are adapting to its growing complexity. With an overwhelming number of choices, many are shifting toward lower-cost options and prioritizing…