• Skip to Header
  • Skip to Navigation
  • Skip to main content
  • Skip to Footer
Latest Posts:
  • HyphaMetrics to Integrate TiVo’s Metadata to Create Cross-Platform Standard for Digital Media Consumption Measurement
  • Beyond ‘Good Enough’: How Personalization, Search & Recommendations Are Evolving
  • Reimagining the User Experience: Unlocking Hidden Value for LATAM Pay TV Providers
  • The Path to Effective Personalization, Search and Recommendations
  • Why ‘Good Enough’ isn’t Enough for Personalization, Search, and Recommendations
  • What the Modern Viewer Really Wants — and How to Deliver It
  • 4 Challenges BSPs Must Solve to Own the Customer Experience
  • Why Relevance Is CTV’s Real Currency
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • LinkedIn
TiVo Blog
  • TiVo for Consumer
    • What To Watch
    • TiVo Stream 4K
  • TiVo for Business
    • Data and Advertising
    • Content Discovery
    • TiVo+
  • Search for:

Data and Advertising

View All
Data and Advertising
In Data and Advertising

Watch Now: Maximize Outcomes with Quality Data

March 22, 2023

TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…

Media Buying Strategies for Uncertain Economic Times
March 20, 2023
Watch Now: Leveraging TV Data to Deliver the Best out of CTV Campaign Performance
March 9, 2023

Content Discovery

View All
    • Facebook
    • Twitter
    • Instagram
    • YouTube

TiVo for Business

TiVo for Business
In TiVo for Business

Top 3 Trends Shaping the Future for Pay TV Operators and ISPs

May 9, 2025

As pay TV operators and internet service providers (ISPs) navigate a rapidly evolving video consumption landscape, understanding current trends is crucial for maintaining a competitive advantage and enhancing…

TiVo for Business
In TiVo for Business

Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload

April 28, 2025

By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo   I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why…

TiVo for Business
In TiVo for Business

Home Screen Takeover: Why Everyone Wants to Own a CTV Operating System

April 25, 2025

The battle to own Connected TV (CTV) operating systems is quietly becoming one of the most significant shifts in modern media. As content discovery, data, and advertising meet…

TiVo for Business
In TiVo for Business

Navigating the New Frontier of TV Operating Systems: Insights from the Connected TV World Summit

April 22, 2025

TV operating systems (TV OS) are reshaping the landscape of television, driving innovation in content delivery, customer experience (CX), and advertising. At the 2025 Connected TV World Summit…

TiVo for Business
In TiVo for Business

How to Leverage Smart TVs for More Effective TV Advertising

April 8, 2025

As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should…

TiVo for Business
In TiVo for Business

Connected TV: Growing It, Using It, and Proving It

April 8, 2025

Connected TV (CTV) is offering brands an opportunity to engage with fragmented audiences, especially younger, digitally-native viewers. However, the shift to CTV brings several challenges. To fully embrace…

Load More
  • Categories
  • Products
    • Stream 4k
    • Edge for cable
    • Edge for antenna
    • Bolt VOX
    • BOLT OTA for antenna
    • Accessories 
    • Shop
  • Support
    • Activate TiVo
    • Welcome Center
    • Guides & How To
    • Customer Support
    • Software Updates
  • Company
    • Company
    • Investors
    • Careers
    • Locations
  • About Me
    Facebook Twitter Instagram YouTube LinkedIn


    SITEMAP ·
    SAFETY & COMPLIANCE ·
    LEGAL · PRIVACY ·
    COOKIES ·
    EMAIL ·
    DO NOT SELL OR SHARE MY PERSONAL INFORMATION ·
    CALIFORNIA CONSUMER PRIVACY ACT PRIVACY POLICY ·
    YOUR PRIVACY CHOICES

    © 2025 Xperi. All rights reserved

Top

    Type above and press Enter to search. Press Esc to cancel.