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Data and Advertising

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Data and Advertising
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Watch Now: Maximize Outcomes with Quality Data

March 22, 2023

TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…

Media Buying Strategies for Uncertain Economic Times
March 20, 2023
Watch Now: Leveraging TV Data to Deliver the Best out of CTV Campaign Performance
March 9, 2023

Content Discovery

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TiVo for Business

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How TiVo’s Independent Approach is Transforming the Advertising Ecosystem Across Screens

May 20, 2025

In a rapidly evolving TV landscape, TiVo stands out as one of the few truly independent media platforms, offering unique solutions for both TVs and in-car entertainment systems.…

TiVo for Business
In TiVo for Business

4 Powerful Trends Shaping the Future of TV Advertising 

May 12, 2025

We’re entering a new chapter in connected TV and streaming where viewers are no longer just consumers — they’re curators of their own experiences. The TiVo Q4 2024…

TiVo for Business
In TiVo for Business

Top 3 Trends Shaping the Future for Pay TV Operators and ISPs

May 9, 2025

As pay TV operators and internet service providers (ISPs) navigate a rapidly evolving video consumption landscape, understanding current trends is crucial for maintaining a competitive advantage and enhancing…

TiVo for Business
In TiVo for Business

Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload

April 28, 2025

By Fariba Zamaniyan, Global Vice President of Data Monetization, TiVo   I recently had the chance to speak at the CIMM East conference, where I joined a panel “Why…

TiVo for Business
In TiVo for Business

Home Screen Takeover: Why Everyone Wants to Own a CTV Operating System

April 25, 2025

The battle to own Connected TV (CTV) operating systems is quietly becoming one of the most significant shifts in modern media. As content discovery, data, and advertising meet…

TiVo for Business
In TiVo for Business

Navigating the New Frontier of TV Operating Systems: Insights from the Connected TV World Summit

April 22, 2025

TV operating systems (TV OS) are reshaping the landscape of television, driving innovation in content delivery, customer experience (CX), and advertising. At the 2025 Connected TV World Summit…

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