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Data and Advertising

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Data and Advertising
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Watch Now: Maximize Outcomes with Quality Data

March 22, 2023

TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…

Media Buying Strategies for Uncertain Economic Times
March 20, 2023
Watch Now: Leveraging TV Data to Deliver the Best out of CTV Campaign Performance
March 9, 2023

Content Discovery

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TiVo for Business

TiVo for Business
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How to Leverage Smart TVs for More Effective TV Advertising

April 8, 2025

As TV consumption rapidly evolves, advertisers face a important challenge: staying ahead of the curve in an ever-changing landscape. With U.S. viewers increasingly embracing streaming platforms, businesses should…

TiVo for Business
In TiVo for Business

Connected TV: Growing It, Using It, and Proving It

April 8, 2025

Connected TV (CTV) is offering brands an opportunity to engage with fragmented audiences, especially younger, digitally-native viewers. However, the shift to CTV brings several challenges. To fully embrace…

TiVo for Business
In TiVo for Business

The Future of TV: Insights from TV Gatekeepers at OTT Question Time Live 2025

March 21, 2025

The OTT Question Time Live 2025 conference in London was bustling with activity as industry leaders gathered to discuss the future of OTT and TV advertising. The Content Gatekeepers panel featured Gabriel…

TiVo for Business
In TiVo for Business

Tubi and TiVo: Redefining UK TV

March 17, 2025

At the OTT Question Time Live 2025 conference in London, Gabriel Cosgrave (GM EMEA at TiVo) and David Salmon (EVP International at Tubi) discussed exciting trends in streaming.…

TiVo for Business
In TiVo for Business

Navigating the CTV Ad Experience: Why Advertisers Need Clarity

March 11, 2025

By Chris Kleinschmidt, VP of Connected TV Advertising Sales, TiVo  Now that we’re well into 2025 and the dust has settled on those bold New Year predictions, it’s…

TiVo for Business
In TiVo for Business

Finding Your Target Audience in a Fragmented CTV and Linear World

February 5, 2025

By Craig Chinn, Senior Vice President of Advertising Sales, Americas, TiVo  Smart TVs are now considered the entertainment hub of the home. And many consumers are evolving their…

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