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Data and Advertising

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Data and Advertising
In Data and Advertising

Watch Now: Maximize Outcomes with Quality Data

March 22, 2023

TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…

Media Buying Strategies for Uncertain Economic Times
March 20, 2023
Watch Now: Leveraging TV Data to Deliver the Best out of CTV Campaign Performance
March 9, 2023

Content Discovery

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TiVo for Business

TiVo for Business
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Navigating the CTV Ad Experience: Why Advertisers Need Clarity

March 11, 2025

By Chris Kleinschmidt, VP of Connected TV Advertising Sales, TiVo  Now that we’re well into 2025 and the dust has settled on those bold New Year predictions, it’s…

TiVo for Business
In TiVo for Business

Finding Your Target Audience in a Fragmented CTV and Linear World

February 5, 2025

By Craig Chinn, Senior Vice President of Advertising Sales, Americas, TiVo  Smart TVs are now considered the entertainment hub of the home. And many consumers are evolving their…

TiVo for Business
In TiVo for Business

Key Insights on Expanding Digital TV Inventory and Reach

January 21, 2025

By Chris Kleinschmidt, VP of Connected TV Advertising Sales, TiVo The Future of TV Advertising Global conference in London recently hosted an engaging panel discussion on the theme…

TiVo for Business
In TiVo for Business

The Power of Combining CTV and Linear TV Advertising: Insights from CES 2025

January 20, 2025

By Craig Chinn, Senior Vice President of Advertising Sales, Americas at TiVo Attending CES is always a valuable experience. This year, it was more than just an opportunity…

TiVo for Business
In TiVo for Business

Unlocking the Power of Metadata: Transforming Advertising in the Streaming Era

January 2, 2025

In a recent insightful discussion, TiVo’s Fariba Zamaniyan, VP of Data & Analytics, sat down with industry leaders Richie Hyden, Co-founder, President, and COO of IRIS.TV; Tim Ware,…

TiVo for Business
In TiVo for Business

How Pay TV Providers Can Thrive with Personalisation and Content Aggregation

December 16, 2024

Pay TV has been a staple of UK home entertainment for decades. To this day, many households choose a pay TV service to gain access to a vast…

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