To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by…
The classic TV advertising paradigm prioritized linear viewership and businesses. But, as “TV” evolved to be multi-screen, multi-device digital programming consumed when, where and how viewers see fit,…
Simulmedia and TiVo Renew Data Licensing Partnership to Continue Powering Viewership Insights for TV+® TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming…
The OTT marketplace is reaching a saturation point. Viewers are maxing out on apps and only the smartest services will maximize revenue, retention & engagement with insights into…
TIVo’s case study produced with Ampere Analysis, Build or Buy? Personalized Content Discovery Strategies for MVPDs and OTT Services, explores the create vs. purchase debate. Topics covered include:…
Gabriel Cosgrave, Xperi’s General Manager in EMEA, recently sat down with Thomas Helbo, COO of JT Group, at the Connected TV World Summit in London to talk about…