In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…

To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by…

The classic TV advertising paradigm prioritized linear viewership and businesses. But, as “TV” evolved to be multi-screen, multi-device digital programming consumed when, where and how viewers see fit,…

Simulmedia and TiVo Renew Data Licensing Partnership to Continue Powering Viewership Insights for TV+® TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming…

The OTT marketplace is reaching a saturation point. Viewers are maxing out on apps and only the smartest services will maximize revenue, retention & engagement with insights into…