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Data and Advertising

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Data and Advertising
In Data and Advertising

TiVo Xtend CTV Delivers 1 Million Impressions to Promote Live Tune-In

June 5, 2023

In the fiercely competitive landscape of television programming, capturing viewers’ attention and ensuring live tune-ins are paramount for success. To overcome this challenge, a premium cable network client…

TiVo Xtend CTV Outsized ROI: CTV Enters Performance-Based Advertising
June 1, 2023
Watch Now: Combining the Strength of CTV and Linear TV to Drive Effectiveness
April 4, 2023

Content Discovery

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Content Discovery
In Content Discovery

Listen Now: Podcast – Bandai Namco Filmworks’ TiVo Success Story

January 3, 2023

The Japanese animation studio, Bandai Namco Filmworks, implemented TiVo’s Personalized Content Discovery (PCD) platform to meet a variety of UX and optimization challenges with their OTT service, Bandai…

Watch Now: Nextv CEO Panel – “Connected TV: Poised for Success?”
December 20, 2022
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TiVo for Business

TiVo for Business
In TiVo for Business

Why Great Advertising Is Actually Great Content

October 14, 2025

By Craig Chinn, SVP, Advertising Sales, Americas  This year at Advertising Week New York, I had the privilege of moderating a conversation that brought together some of the…

TiVo for Business
In TiVo for Business

Highlights from TiVo’s Q2 2025 Report: Discovery, Loyalty & the New Home Screen

October 8, 2025

An entertainment landscape in flux The way consumers watch video is changing faster than ever. Choice is exploding, viewer loyalty is becoming harder to earn, and the home…

TiVo for Business
In TiVo for Business

Metadata in Motion: Redefining TV Measurement

September 24, 2025

By Fariba Zamaniyan, Global VP, Data Monetization, TiVo  The media industry is undergoing seismic shifts. Traditional measurement methods, held as the gold standard, have shown cracks. In today’s…

TiVo for Business
In TiVo for Business

HyphaMetrics to Integrate TiVo’s Metadata to Create Cross-Platform Standard for Digital Media Consumption Measurement

September 11, 2025

 HyphaMetric’s industry-leading media measurement technology will include TiVo’s comprehensive metadata to drive a more interoperable understanding of consumer behavior across platforms     New York, New York, September 11, 2025…

TiVo for Business
In TiVo for Business

Beyond ‘Good Enough’: How Personalization, Search & Recommendations Are Evolving

September 8, 2025

We’ve seen how using a “good enough” solution for personalization, search and recommendations (S&R) is limiting and potentially damaging to the viewer’s user experience. And we’ve discussed how…

TiVo for Business
In TiVo for Business

Reimagining the User Experience: Unlocking Hidden Value for LATAM Pay TV Providers

August 28, 2025

By Christine Otto, Director of Sales, Latin America, TiVo In an era defined by choice, it’s not content that’s scarce – it’s attention. For Pay TV providers in…

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