In the fiercely competitive landscape of television programming, capturing viewers’ attention and ensuring live tune-ins are paramount for success. To overcome this challenge, a premium cable network client…
Pete Mann, Sr. Sales Director of Connected TV at TiVo, recently presented CTV Enters Performance-Based Advertising: TiVo Xtend CTV Drives Outsized ROI at the IAB NewFronts. In this…
TiVo’s Walt Horstman, SVP, Advanced Media & Advertising led a panel session at Advertising Week New York with Nuno Andrade, VP Strategy, Media Culture, Michael O’Connor, EVP, Video…
TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…
It is a business truism that advertising and marketing budgets are often the first line items to face scrutiny when board rooms and senior executives face economic uncertainty.…
During Advertising Week New York, Walt Horstman, SVP, Advanced Media & Advertising at TiVo sat down with Louise Dilulio, Director of NY, Advertising Week for a Fireside Chat.…