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Data and Advertising
In Data and Advertising

Watch Now: Leveraging TV Data to Deliver the Best out of CTV Campaign Performance

March 9, 2023

During Advertising Week New York, Walt Horstman, SVP, Advanced Media & Advertising at TiVo sat down with Louise Dilulio, Director of NY, Advertising Week for a Fireside Chat.…

Data and Advertising
In Data and Advertising

New TiVo Video Trends Report: Q4 2022

February 24, 2023

Major streaming services are starting to implement low-cost or totally free, ad-supported video content. Consumers now find themselves with more entertainment options than ever before. With an overwhelming…

Data and Advertising
In Data and Advertising

Why TiVo OS is Right for Consumers and OEMs

January 31, 2023

TiVo revolutionizes the way consumers enjoy and watch TV, with best-in-class technologies for millions of people around the world. Launching this Spring, TiVo OS is an independent media…

Data and Advertising
In Data and Advertising

Case Study: TiVo Delivers 42% Incremental Reach of CTV

January 19, 2023

To generate website visits at the start of the 2022-2023 school year, an education services client targeted two custom audience segments. These segments were built using TiVo’s proprietary…

Content Discovery
In Content Discovery

TiVo’s Jon Heim and Matt McSweeney on Maintaining OTT Subscriber Engagement

January 10, 2023

OTT subscribers have fickle sensibilities and lots of options. So, what’s the best way to retain them and avoid churn? TiVo Discovery Solutions’ Jon Heim, Senior Director of…

Content Discovery
In Content Discovery

Case Study: TiVo Helped Reduce Churn for Bandai Namco Filmworks

January 5, 2023

The Japanese animation studio, Bandai Namco Filmworks, recently turned to TiVo’s Personalized Content Discovery (PCD) for optimizing the content discovery experience with their OTT service, Bandai Channel. Bandai…

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