TiVo’s Scott Maddux, VP, Global Content & Business Development, joined a virtual roundtable on free ad-supported streaming TV (FAST) for the StreamTV Virtual Series. Also featuring panelists Philippe…
Recently, Walt Horstman, SVP, Monetization at TiVo presented a keynote at the StreamTV Advertising Summit titled “Measurement in a Fragmented World”. During the presentation, Walt presented case studies…
In the current “Wild West” climate where voluminous – sometimes questionable – intelligence drives hundreds of billions of digital advertising dollars, quality control is necessary to ensure data…
To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by…
The classic TV advertising paradigm prioritized linear viewership and businesses. But, as “TV” evolved to be multi-screen, multi-device digital programming consumed when, where and how viewers see fit,…
Simulmedia and TiVo Renew Data Licensing Partnership to Continue Powering Viewership Insights for TV+® TiVo Viewership Data Helps Ensure Industry-Leading Audience Targeting and Reach Across Linear and Streaming…