From the first silent picture to the rise of streaming video, the media industry has continued to innovate and adapt. Some trends come and go. Others, like smart…
By: Jeff Glahn, SVP and Head of Global Sales As the television industry evolves, “cord cutting” remains a resounding buzzword, drawing attention to the ever-growing number of consumers…
In the ever-evolving landscape of entertainment, the recent wave of actor and writer strikes has left networks and streaming platforms grappling with a shortage of fresh scripted content.…
By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt…
We analyzed subscriber behavior to unravel the Pay-TV churn patterns. In our second series of highlights from the TiVo Q4 2022 Video Trends Report, we saw an increase…
Cannes Lions roared back to life this year, reaffirming its status as the world’s premier AdTech event. With attendance bouncing back to pre-pandemic levels, the festival brought together…