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Data and Advertising

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Data and Advertising
In Data and Advertising

BDEX Fireside Chat With TiVo: Expanding Programmatic Advertising With Quality Data AI & Machine Learning

March 23, 2022

TiVo’s Fariba Zamaniyan, VP Data & Monetization, was the featured guest for a recent fireside chat with David Finkelstein, CEO and co-founder of leading data exchange, BDEX. The…

Watch Now: TiVo’s Fariba Zamaniyan on Talking DTC With Bob Ehrlich
March 16, 2022

Content Discovery

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TiVo for Business

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The Discovery Dilemma Continues: Only 18% of consumers know what they want to watch

October 6, 2023

In the first in a series of highlights from the TiVo Q2 2023 Video Trends Report, we explore how the discovery dilemma continues. Dive into the top methods…

TiVo for Business
In TiVo for Business

Launch an Engaging IPTV Experience for Consumers with TiVo’s IPTV Platform

October 4, 2023

In today’s rapidly evolving media landscape, providing consumers with an engaging and immersive IPTV experience is crucial for attracting and retaining subscribers. One platform that has been making…

TiVo for Business
In TiVo for Business

New TiVo Q2 2023 Video Trends Report

September 26, 2023

From the first silent picture to the rise of streaming video, the media industry has continued to innovate and adapt. Some trends come and go. Others, like smart…

TiVo for Business
In TiVo for Business

The “Cord Reviving” Era: The Return of Cord Cutters and Strategies for Sustained Engagement

September 25, 2023

By: Jeff Glahn, SVP and Head of Global Sales As the television industry evolves, “cord cutting” remains a resounding buzzword, drawing attention to the ever-growing number of consumers…

TiVo for Business
In TiVo for Business

The Writers (WGA) and Actors (SAG) Strikes: Reshaping Advertising Dynamics in the Era of Reality TV and Sports

September 6, 2023

In the ever-evolving landscape of entertainment, the recent wave of actor and writer strikes has left networks and streaming platforms grappling with a shortage of fresh scripted content.…

Data and Advertising
In Data and Advertising

The Next Frontier: How CTV Advertising Will Change the Game for All Advertisers

August 16, 2023

By: Walt Horstman As audiences continue to migrate their television and movie watching to streaming platforms, all advertisers are faced with an inflection point where they must adapt…

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