Learn more about TiVo and being content-agnostic in the streaming era with this on-demand session from Advertising Week 2020.
The streaming wars have reached a fever pitch, and with the introduction of so many new providers, the result is more choice for the consumer – and more fragmentation.
Watch the recording of “TiVo and Being Content-Agnostic in the Streaming Era” from Advertising Week 2020 to learn why it’s important to have an agnostic aggregator for consumers to tap into – and how everyone wins when the viewer is in the driver’s seat.
Chris Thun, VP of Product, TiVo and Victoria Sakal, Managing Director of Brand Intelligence, Morning Consult take you through subscription and ad-supported models, why organizing and personalizing content is essential, and how to navigate all the incredible content out there while driving revenue and satisfaction.
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