From the first silent picture to the rise of streaming video, the media industry has continued to innovate and adapt. Some trends come and go. Others, like smart TVs, are here to stay.
In this report, you will see that nearly one-third of respondents have purchased a smart TV in the last 6 months, with half of those purchases consisting of upgrades from a non-smart TV.
At the same time, the discovery dilemma continues to rage on, with over 60% of respondents noting that they typically open more than one app before settling on something to watch.
The TiVo Q2 2023 Video Trends Report takes a deep dive into consumer opinions on these and other indicators, based on surveys from 4,500+ viewers in the U.S. and Canada. The biannual publication is available now.