In today’s crowded streaming landscape, viewers are spending more time searching than watching. This pain point could be costing you engagement—and loyal viewers. Are you ready to optimize the discovery experience and keep your audience hooked?
Content Discovery Challenges
Viewers face more obstacles in finding content, and browsing time continues to rise:
- 5% of viewers browse multiple titles before settling on a show or movie, up from 82% last year.
- Only 15.5% know exactly what they want to watch, down slightly from last year.
App Navigation Frustration
The rise in streaming options means more app-jumping frustration:
- 48% of viewers are annoyed by browsing multiple apps before settling on something to watch – which is consistent with last year’s findings.
Word of Mouth Still Dominates
While personalized recommendations remain valuable, 50.1% of content discovery now comes from word-of-mouth. Streaming platforms must adapt as user dependence on algorithms declines. To improve viewer satisfaction and retention, consider these insights:
- Personalized Discovery is Critical: Simplified recommendations can cut browsing time and boost engagement.
- App Navigation Hurts Loyalty: Seamless cross-platform navigation keeps users engaged longer.
- Word of Mouth Reigns: Platforms must enhance recommendation relevance to match personal referrals.
Unlock the Full Insights
Download the TiVo Q2 2024 Video Trends Report and stay ahead with key insights on viewer behavior and retention.
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