Chris Ambrozic, VP of Product for TiVo’s Content Discovery Solutions, joined nScreenMedia’s Founder and Chief Analyst, Colin Dixon, for a webinar on the data-driven approach to engaging and retaining OTT viewers. The event was presented by Digital Entertainment World as a part of their Let’s DEW Lunch series.
Content, Churn and Cancellation
Chris related key insights from TiVo’s latest Video Trends Report for winning the “battle royale” for subscribers and viewers, covering topics including:
- Metadata, voice and personalization
- Voluntary and involuntary churn
- Content, content, content
Q&A Hot Topics
Chris and Colin also addressed audience questions on top-down curation, the impact of ratings, and the impending Warner Media-Discovery merger.
Read more from Chris Ambrozic on the TiVo Blog: Personalization in a Post-Viewership Data World.