Lisette Preston-Barnes, Business Development Director, EMEA &ANZ at TiVo, joined executives from ATEME, Omdia, Publieurope, Starcom and Vevo as a panelist at the Future of TV Advertising Global conference recently held in London.
The panel, titled “Increasing Total Reach Into Relevant Audiences” covered topics including:
- Addressable TV
- Data/technology optimization
- Managing cross-media campaigns
- And more!
Watch the video now.