In the fiercely competitive landscape of television programming, capturing viewers’ attention and ensuring live tune-ins are paramount for success. To overcome this challenge, a premium cable network client embraced the power of data-driven marketing by utilizing a custom audience segment built on TiVo’s proprietary TV viewership segments.
The success achieved through the TiVo Xtend CTV campaign serves as a testament to the potency of data-driven marketing – its ability to enable partners to captivate audiences and thrive in an increasingly competitive industry.
In a rapidly evolving television landscape, embracing data-driven strategies is the key to driving live tune-in and extending the reach of TV promotions. The CTV campaign with TiVo Xtend was activated across over 30 million households and across 200+ premium channels.