TiVo’s Scott Maddux, VP, Global Content & Business Development, joined a virtual roundtable on free ad-supported streaming TV (FAST) for the StreamTV Virtual Series.
Also featuring panelists Philippe Guelton (Crackle), Katie Long (Beachfront), Katina Pappas Wachter (The Roku Channel) and moderator Alan Wolk (TVRev), the deep-dive session, titled “Free Ad-Supported Streaming TV – How Far Can It Go?”, was a wide-ranging discussion covering:
- What’s driving consumer interest
- The importance of original vs. catalog content
- The evolution of the dongle
- Advertiser benefits and challenges of FAST platforms
- Growth opportunities for linear and VOD channels
- Local and sports content, and the appeal of genre/binge channels
- What’s next for the industry
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