To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by TiVo’s first-party, device-level viewership data. The CTV campaign was launched to drive linear tune-in to the series premiere by extending the reach of two :30 promos via … Continue reading TiVo Delivers Compelling Extension of CBS CTV Campaign