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To promote the launch of “Come Dance With Me,” a new family dance competition series on CBS, the network used TiVo Xtend™ CTV, the advertising suite powered by TiVo’s first-party, device-level viewership data.

The CTV campaign was launched to drive linear tune-in to the series premiere by extending the reach of two :30 promos via TiVo’s proprietary first-party TV viewership audience segments.

The one-week initiative had a 98 percent completion rate, successfully delivering 25 percent incremental reach.

Details of the promotion were recently shared during upfronts by Laura Stinnett, TiVo VP Sales & Advertising.

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