Endless video entertainment options, an amazing array of experiences, an overwhelming amount of subscription choices … how can OTT providers engage and retain subscribers in this cutthroat market?
Chris Ambrozic, VP & GM of TiVo Discovery Solutions, talked with Lane Cooper of BizTechReports about how providers can use emerging technologies to improve profitability for the latest Talk Data to Me podcast.
They covered topics including:
- Consumer behavior and spending statistics
- Personalization, engagement and retention
- Effective catalog size and what it means
- Metadata and discovery
Listen to the full interview: