We analyzed subscriber behavior to unravel the Pay-TV churn patterns.

In our second series of highlights from the TiVo Q4 2022 Video Trends Report, we saw an increase of consumers resubscribing to Pay-TV, after analyzing the data here are the top 3 of the 13 reasons why consumers are returning:

  1. I could not find all the entertainment I wanted
  2. It’s the best way to watch major live events
  3. I like knowing I always have many channels available

In addition, the data shows that more than 28% of consumers are likely to return to Pay-TV up to twice a year, and 22% are likely to come back up to 4 times a year.

To learn more on how the TiVo Q4 2022 Video Trends Report analyzes consumer behavior, the latest video trends and more – download the full report for free now.



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