Major streaming services are starting to implement low-cost or totally free, ad-supported video content. Consumers now find themselves with more entertainment options than ever before.
With an overwhelming number of content services, it can be frustrating as an overall consumer experience. In addition, social video consumption is on the rise. Platforms must balance the sea of apps and video services with technologies that can seamlessly bring them all together in one unified experience.
In this report we see that 56% of respondents who recently purchased a smart TV upgraded from a non-smart TV. And 78% of those planning to purchase a smart TV are willing to share data related to their household viewing preferences to get a better video entertainment experience.
Learn more on how the TiVo Q4 2022 Video Trends Report analyzes consumer behavior, the latest video trends and more by downloading the report now.