When it comes to both premium and free ad-supported video services, viewers face an unprecedented amount of choice.
Before internet video, ads were core to the traditional TV business model, so ad-tolerance was de rigueur. With the rise of premium networks and over-the-top video came increased willingness to pay for ad-free content.
But, that trend may be changing again.
The TiVo Q2 2022 Video Trends Report takes a deep-dive into consumer opinions on these and other indicators, based on surveys from 4,500+ viewers in the U.S. and Canada. The biannual publication is available now.