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Recently, Walt Horstman, SVP, Monetization at TiVo presented a keynote at the StreamTV Advertising Summit titled “Measurement in a Fragmented World”. During the presentation, Walt presented case studies on measuring cross-platform video advertising campaigns and discussed:

  • Quality data and identity management for maximizing outcomes
  • Transformations in the video, content distribution and advertising ecosystem
  • Bridging linear and CTV campaign strategies

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