TiVo’s Walt Horstman, SVP, Advanced Media & Advertising led a panel session at Advertising Week New York with Nuno Andrade, VP Strategy, Media Culture, Michael O’Connor, EVP, Video Investment, Horizon Media & Catherine Warburton, Consultant. During this session, the panelists discussed how to maximize CTV and linear TV platforms to drive results.

Highlights:

  • Unique advantages of linear TV and CTV for campaign strategies
  • How to maximize campaign KPIs across platforms
  • Effective planning and budget allocation processes

WATCH THE PANEL SESSION

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