At a time where subscribers are constantly moving between traditional TV and streaming – especially free ad-supported TV (FAST) channels, the two silos are now being brought together for enhanced viewership and engagement.
TiVo’s Laura Stinnett, VP, Advanced TV Advertising, talked with Lane Cooper of BizTechReports for the Talk Data to Me podcast about the current state of connected TV (CTV) entertainment advertising.
They covered topics including:
- How CTV has impacted entertainment content promotion and ROI measurement
- What this means for content creators and owners
- The barriers to optimizing entertainment promotion beyond conventional linear channels
Listen to the full interview: