We’re excited to announce our partnership with BDEX, the first and largest consumer data exchange in the United States. By combining our first party TV viewership data with BDEX’s Omnisource IQ Machine Learning technology, we’ve expanded our TV audience segments to a national in a privacy compliant manner. Now advertisers can activate these audiences via the platform of their choice, including The Trade Desk, LiveRamp, Lotame, Neustar, Inc., Eyeota and more!
As part of the partnership, we will utilize BDEX’s newly-unveiled Omnisource IQ — Machine Learning solution, which allows us to use its TV data to create a highly accurate, scalable model of its advertisers’ ideal target audiences. Advertisers can then activate these audiences via the platform of their choice, including LiveRamp, The Trade Desk, Neustar, Lotame, and Eyeota. Several additional platforms are underway and will be launched in early second quarter.
“We’re excited to bring our data solutions to TiVo and its advertisers. TiVo’s reach extends to millions of homes across the U.S., allowing it to capture powerful insights on viewers from a diverse mix of providers,” said BDEX CEO and Co-Founder David Finkelstein. “Utilizing BDEX’s data infrastructure and machine learning capabilities will enable TiVo to offer advertisers the ability to scale their audiences nationwide with unprecedented accuracy.”
“As streaming accelerates and viewership shifts across devices, it’s key for advertisers to reach their target audiences when and where they consume content,” said Walt Horstman, SVP of monetization, TiVo. “We are excited to partner with BDEX to offer our advertisers the ability to identify and reach TV audiences at scale in a brand-safe environment, on their preferred devices, while respecting consumer privacy.”
One of the Inc. 5000 fastest-growing privately-owned companies in the U.S., BDEX offers the most powerful identity resolution capabilities on the market. By analyzing brands’ first-party data against the platform’s 1 trillion data signals aggregated from over 100 data providers, BDEX’s Omnisource IQ — Machine Learning solution can determine the best target audience for brands with an accuracy rate of up to 84 percent.
Brands interested in BDEX’s Omnisource IQ — Machine Learning solution, can visit: https://www.bdex.com/bdex-omnisource-iq-machine-learning/.
To learn more about what TiVo can do for your business, visit: https://business.tivo.com/.
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