OTT subscribers have fickle sensibilities and lots of options. So, what’s the best way to retain them and avoid churn?
TiVo Discovery Solutions’ Jon Heim, Senior Director of Product Management, and Matt McSweeney, VP of Sales at TiVo, talked with Lane Cooper of BizTechReports about strategies for OTT subscriber engagement for the latest Talk Data to Me podcast.
They covered topics including:
- Tools for engaging viewers throughout the consumer lifecycle
- Build vs. buy dilemma for OTT provider tools
- Personalization capabilities and enhancements
Listen to the full interview.