Streaming is booming, but with more choice, it also brings complexity. Viewers often juggle multiple apps, remote controls, and subscriptions to find the content they love. Because real magic happens when great content meets great user experience, our Local Content Heroes series celebrates the partners that make Smart TVs Powered by TiVo feel simply intuitive, familiar, and deeply relevant to our day-to-day lives. By telling these country-by-country stories, we’ll highlight audience needs and expectations, trusted brands, and the content people love—reinforcing the value of the TiVo OS platform across Europe and beyond.
In this piece, we’re putting Spain in the spotlight—uncovering its unique streaming habits, favorite local apps, and the partners who make Smart TVs Powered by TiVo a seamless experience.
Spain: National Icons and Regional Voices on One Platform
Spain’s streaming landscape is rich, dynamic, and proudly diverse anchored by national broadcasters and expanded by regional networks and premium platforms. TiVo OS brings that ecosystem together, featuring RTVE Play, ATRESplayer, Mediaset Infinity, 3CAT and Movistar Plus+, so viewers can move between news, entertainment, series, regional language content, and premium movies, docs and sports without friction.
Why it matters
- National trust: RTVE Play is a go-to source for public service content, current affairs, and cultural programming.
- Private-sector pulse: ATRESplayer and Mediaset Infinity reflect Spain’s appetite for mainstream entertainment and reality formats.
- Regional pride: 3CAT highlights Catalan language and identity—featuring the country’s diversity and multiple centers of gravity.
- Premium experience: Movistar Plus+ blends internationally acclaimed cinema with award-winning Spanish storytelling, bringing global prestige and local cultural relevance together on one platform. Alongside Golden Globe and Academy Award-winning and nominated films such as Killers of the Flower Moon, Poor Things and The Zone of Interest, Spanish audiences can also discover Goya Award–winning titles including El 47 and La infiltrada, as well as celebrated Spanish originals like Antidisturbios and La Mesías. With TiVo OS, this curated mix of global and local excellence is surfaced seamlessly alongside free-to-air and regional programming—making standout content easier to discover in one intuitive flow.
Market Insight
Spain’s love for sports streaming looks limitless! The market was worth USD 856 million in 2024 and is projected to triple by 2033—with football leading the charge (Source: DMI Sports Streaming Platform Market – Spain 2025–2033).
With Movistar Plus+, DAZN and RTVE Play, TiVo OS makes it easier to catch every La Liga, Copa del Rey and European competitions match across Apps and channels*.
“By integrating RTVE Play into TiVo’s smart TV ecosystem, we increase visibility and accessibility for public service media across devices. This collaboration strengthens audience engagement while ensuring trusted, high-quality content remains easy to find in a rapidly evolving viewing landscape”.
Alessia Di Giacomo, Head of RTVE Platforms Distribution.
Across Europe, Smart TVs Powered by TiVo are bringing to users the content they love and the stories that resonate the most from the apps and channels we affectionately call our “Local Content Heroes”. The award‑winning TiVo OS experience puts these streamers at the forefront, making it easy for people to find, watch and enjoy local, relevant programming, alongside the best content that global streaming apps offer. It’s a viewing experience that feels tailored, familiar and effortless built on a platform designed for today’s viewing habits.
Descubre más sobre TiVo OS hoy!
———
*Subscriptions required
Comments are closed.