Case Study: Retention, Revenue & Recommendations

TiVo’s case study of customers across MVPD and VOD segments shows the impact of personalization on churn reduction with models for retention, revenue and marketing spend.

Key takeaways include:

• Top factors that affect churn
• The effect of personalization on retention
• Differences in churn rates across segments
• Models for revenue and marketing spend ROI

Download the case study now.